X-PERIENCE

Made to feel

A music brand behind events, releases and spaces designed to be felt, not just heard.
THE STORY

It started in 2018 in Bali — a reset that turned into a new way of creating events. The name X-PERIENCE came later, once it was clear this was more than one-off nights.

Today it’s a label and a family of concepts — White Knight, Play,
Rooftop — each built to make you feel something different.
BRANDS

VIP MIX

VIP MIX is a legend that began as the best-selling dance music CD series in Russian history and has since become a true symbol of the 2000s.
It was Russia's first premium house music festival, featuring world-renowned artists such as Timo Maas, Alex Gaudino, Tocadisco, Robbie Rivera, Deepest Blue, and Matisse & Sadko — the musicians behind tracks that still live in your memories.

Date: 19 September 2026

THE PLAY

X-PERIENCE The Play is not a party. It's a rabbit hole you fall into, guided by the rhythms of house music. Here, DJs become shamans, while dancers and performers transform into creatures from a parallel world. Everything around you dissolves into a chaotic carnival where the stage and the crowd merge into one unforgettable experience.

Date Announcement: Autumn 2026

WHITE KNIGHT

An explosive surge of energy in the heart of the White Nights!
More than just a house music festival, this is a reset — a new wave of energy, inspiration, and possibility. For one unforgettable night, St. Petersburg transforms into a magical world where music, light, and emotion become one. White is more than a color. It is freedom, inspiration, and the light within you.


ROOFTOP

This is not just a party. It's a place above the city where time stands still.
Here, freedom smells like sunset, and the rhythms drift across the skyline. Picture a warm evening, the rooftop breeze running through your hair, and your favorite tracks filling the air high above the city.
You didn't just come here—you became part of a moment that will never happen again.

Date: 28 August 2026